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Thursday 22 December 2011

Site Construction Is Completed Is Just The Beginning

Site construction industry, many customers on the phone consulting business, we often say 'build a website how much money? 'If he refused to offer will be higher, if the lower price, the customer is likely to feel very affordable. But everyone knows the completion of the construction site is just the beginning.

Indicates completion of the construction site to build a successful platform, but also as business cards just finished, but if your card is placed in the bag, do not come to the hair, then no one will know what you are doing, so the construction site promote the completion of only a beginning.

Website like airs, stand up fight, the next step is to fill the content, if the content is incomplete or of a business bias, even if visitors come, it will not be to retain, so perfect is the content of the details need to be very Note.

Network service providers to follow up, the general site construction is completed in terms of network service providers is the beginning of service, the service determines the quality of customer value reflected. Good service is not no better promotion.

Friday 16 December 2011

Obama: America's best advertising!

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"Internet President" Barack Obama - America's best advertising

Obama elected president, the achievements of the first black president in U.S. history, the American dream, he also represents the achievements of advertising, marketing, public relations evolution and development, along with new media and digital technology, the rapid development of the U.S. election also more in-depth and interactive way to build relationships with voters, get voters' loyalty and trust. 

Obama's victory has created many firsts: first black U.S. president, first refused to use government-provided public campaign funds ($ 84,000,000) of the president, even Obama also became the first American "Internet President" - because his campaign has greatly the advantage of using the Internet, web2.0, attracting a large number of "long tail" and grassroots power, and eventually succeeded. 

Let's feel the Obama "network marketing." 

Video sites spread - the power of new media use of vivid 

Obama was a community created by, well aware of the power network in this campaign, he also picked up a line of work, his campaign team have created a social network to promote Obama's influence in the network. Obama has a Facebook group that contains 2.3 million supporters, and in the most popular video site YouTube, just one week, his campaign team uploaded 70 Obama-related video. 

Wednesday 14 December 2011

ADVERTISING, YOU ARE SUITABLE TO ADVERTISE?

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Currently advertising the advertising industry there are two sources, one is out from school, their school is advertising, art and other professional, the other is halfway out of the kill, does not have relevant ads learned profession, but Because some of the opportunity, has become advertising. No matter what source you are, this does not affect you to be good advertising. So, no matter what source you are, as an advertising man, you in the end it is appropriate to advertise?

Industry to become a good person, must have many qualities. Advertising industry is also true. Here I talk about two basic qualities.

Idea - the basis for creative
When people see a message, probably there will be two reactions: one is happy or angry or emotional changes, and then formed their own information within the brain, began feedback; one is indifferent, any idea at all. If the former were fortunate enough to become the advertising, I'm not saying he will be able to write good copy, come up with good ideas; but at least for advertising the job. Advertising people do not - global brand network - much more afraid of you want to dream, is not afraid of the idea. Therefore, this latter one really is not suitable for advertising.

Advertising people have the idea, the idea can only become idea, in order to become creative. No creative advertising as the rice bowl of your rice, every grain of the same, is not to draw attention. Did not even pay attention to ads due doomed to fail.

Tuesday 13 December 2011

HOW TO BECOME A GOOD ADVERTISING DESIGNER


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Become a real ad designers are the most basic expectations. But it is the most basic, but refused a considerable proportion of the creative youth. Have tasted, there is often inaccessible, there is the name of name through the streets many years of experience narcissistic layman.

As a good advertisement designer must have its own representative works, and good advertising design work you need to go through the market tempered. "The real advertising designer," in essence, to reach some kind of height, height, or how to achieve this has been hovering at the door. Certainly need such as "software operating proficiency," "aesthetic appreciation" "print knowledge," and so the general template of the job requirements described in the "solid basic skills", such expertise would not have said, is certainly to be enhanced, and there is no shortcut to take. Charging means is varied.

PACKAGING DESIGN STRATEGY

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Packaging design strategy

The hearts of consumers is the ultimate marketing market. It's multi-dimensional consumer psychology and differences determine the packaging must have a multi-dimensional emotional appeal to attract a specific consumer groups to produce the desired purchase. Sales packaging is the epitome of marketing strategy, packaging design of the psychological strategy is very logical promotional ideas, it not only from the visual to attract specific consumer groups to produce the desired purchase behavior, but also from the psychological to capture the excitement and consumer desire to purchase.

Divergent psychological
    
Especially young people, like different, like divergent, strange, innovative, tried to look for opportunities to express themselves. The kind of consumer product packaging for the target market can be taboo with a bold use of color, the shape of the break with tradition and in the logo it trumpets "a new generation of choice" in order to guide the trend of creating fashion. However, such a consumer's psychological instability and unpredictable, fickle fashion, so its sales packaging is a high-risk high-return attempt.

WHAT IS THE DESIGNER?

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First, what is the designer

I also like the original designer said he was a few years of foreign design school is to learn a lot, but really have not learned the man! Many people's eyes, the designer is a noble profession, is the envy of other professional, but not if you just started, if it is less than 30 years old, it is recommended that you do not call themselves designers. Why do I say, listening to a little hurt, as his age one day big up, also read a lot about these things, see a reason, 30-year-old man before the first study, after 30 years of age do designers, Because that did not experience life, how can a designer, simply do not know the oil, salt, sauce, vinegar where to put the best cook, so what should the design.

Second, it may still be a man, perhaps the industry's competitive now it really is too intense, a lot of people have done to the designers of a new interpretation.

HOW TO DESIGN A GOOD AD

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Today we talk about what is good design, how to make a good design.

Restrictions and the reasons we limit the color font is the same reason, in the design to reduce the number of colors is to make our design look more harmonious unity.

Representation we can choose 2-5 kinds of color to complete our design, we can follow the different colors of these color values ​​(that is, the different levels of light and dark) to increase the richness of design.

We choose the color when you can make sure about warm and cold colors, with the same tone of color will make your picture is very harmonious.

Second, you can observe and surrounding the use of some of the existing design of the use of good color, you can design helpful.

Friday 9 December 2011

GRAPHIC DESIGN THEORY TUTORIAL

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Section I: Are you sure you want to enter this space? - The designer's knowledge structure

Design a wide range of knowledge structure will require designers to have a wide range of knowledge and access to information.

The first step: from the point, line, surface understanding of the beginning, learning to master the plane composition, color composition, dimensional structure, and other basic science perspective; we need to have an objective visual experience, the establishment of rational thinking based on the physiology of the visual control law to understand the design elements of the concept.

Step two: you sketch it? 1998 Australian Industrial Design Advisory Board survey, design graduates should possess the skills to 10 first is: "should have good ability to draft and hand painting, the design should have a quick visual graphics without the formality of expression , the art of painting is the source of design, design sketches is thinking on paper, we have reason to believe that painting is based graphic design, graphic design basis for the design! "

ADVERTISING DESIGNERS THE ABILITY TO

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1. Memory

Memory is the advertising and creative design talent to learn essential basic skills. Memory strength affects the ability of other effects, so the conscious cultivation of memory, is an indispensable advertising design talent basic training.

2. Observation

Observation, perception of advertising design talent in the form of a conscious, planned an activity. Lu Xun said: "If the creation of the first to observe." If the memory is the basis for planning, then, the key observation is planned. Advertising design talent in advertising after the commission received, the product on the market research and consumer groups, the main channel by advertising planners insight. It is important to grasp the process of advertising success means. If the lack of markets, commodities, consumer, competition and other trends, observation, advertising planners may be at the wrong time, wrong place, for meaningless advertising. Observation is a reflection to the knowledge into practice and then to observe the further understanding of the process, from the vivid and intuitive to abstract thinking, and from abstract thinking to practice, this is the knowledge of the truth, understand the objective reality of the dialectical approach.


3. Thinking

Thinking skills, advertising and design talent to make things for the ability to think objectively. Thinking is an objective phenomenon, it provides for the creation of a broad intelligence activities of the land, thinking of the many types of advertising planning professionals have the thinking ability of abstract thinking and the phenomenon is mainly thinking skills. Thinking process is the design talent of objective things, advertising analysis and synthesis process. Through abstract thinking, Qucuqujing, Quweicunzhen, leaving the nature of things, discard unessential, to identify the nature of objective reality and understanding of regularity. After analysis, synthesis abstract, summary, and then make judgments and reasoning, which is
advertising professionals understand the objective thinking of things indispensable. The phenomenon of thinking, to grasp the phenomenon of human understanding of the world's way of thinking, is the stage of human knowledge in a rational understanding of the type of thinking. Abstract thinking seems to mind the concept of center activities. Therefore, the whole thinking process is the process of refining. In this process, to create the image and typical mood, advertising design talent necessary capacity.

Thursday 8 December 2011

WEB DESIGN MUST PAY ATTENTION TO THE 29 QUESTIONS

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INTERNET this information when you enjoy the ocean travel, you will find many content-rich, innovative, and unique personal web page design, you do not know such a beautiful, pleasant to see whether the page a little heart. Once you have the access conditions, and germination of the idea of ​​making home, then they should pay attention to what aspects of web design issues should be considered, including site features and as well as visitors need. Your entire design should focus on these areas to carry out. Here the writer's own use in the practical operation of the web design experience to talk about what issues should be considered, I hope to give users the beginning of the construction site of a role.

1. Page content to new
The selection of offbeat content, to be focused a "new", this principle requires us to customize the website content can not copy others, to create their own actual situation with a unique web site. Looking ahead, the online home of many individuals simply "grocery store", the contents of all-inclusive, subject matter fits, everyone is a "software download", all have "Internet Navigation", from start to finish can not find a trace of "fresh" was intended. Therefore, we design web pages, make the next effort in the selection. Selection to try to make it "less" and "fine", and it must highlight the "new" if they can adhere to daily updates, I believe this website will be welcomed by everyone.

HOW TO DESIGN A SUCCESSFUL WEBSITE

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First, the positioning of the site's theme and name
The site's theme is the theme of the site, site design problems first started. Site theme strange, dazzling, as long as the thought that you can make it out. Here is the United States "PC" magazine (PC Magazine) annual ranking of the Top 99 of the nation's top 100 known sites subject ten categories: Category 1: Online Job Hunting; Category 2: Online chat / instant messaging / ICQ; first three categories: online community / discussion / mailing list; 4 categories: computer technology; Category 5: page / site development; 6 categories: entertainment website; Class 7: Travel; Class 8: Reference / information; 9 Category: Family / Education; 10 categories: life / fashion; each category can continue to segment, further divided into categories such as sports entertainment / film / music subcategories, music and the format can be divided into MP3, VQF, Ra etc., according to the classical form of points, modern, rock and so on. Meanwhile, various themes and cross-linking was combined to generate a new theme, such as Tourism Forum (Travel + discussion), the classic play goals (football + video) by this point down, you can have thousands of themes. So many subjects, how to choose? The principle is as follows: 1, subject to a small but fine: positioning the small, the content should be fine. If you want to make a catch-all site, all the wonderful things you think are on top, it tends to backfire, giving the impression that there is no theme, no features, everything there, but everything is very superficial, because you not have so much energy to maintain it. The most important feature is that the new site and fast, the most popular personal home page is updated once a day update or even hours. The latest survey results also show that the network "theme site" than "foolproof station" more loved by the people, like specialty and department stores, if I need to buy a particular aspect of things, will choose to buy the shop. 2, the subject is best or favorite your own good content. For example: you're good at programming, you can create a programming enthusiast website; interested in football, can report on the latest fighting, players on the market. In this production, it will not feel bored or powerless. Interest is the production site of power, not passion, is difficult to design a good website. 3, the subjects not given out too freely or target too high. "Overused" is everywhere, everyone has a theme; such as software download, free information. "Target is too high" means in this subject has been very good, high profile site, you more than it is very difficult.

Wednesday 7 December 2011

TEACH YOU FIVE STROKES ANALYSIS LINKS

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Whether buying links or do link, link quality has been one of the factors are more critical! So how to improve the quality of links here? ! Fuzhou to teach you the following five strokes seo analysis of Invensys Links!

First, the number of links derived from analysis of other

Buying links, it should first analyze each other's export link, according to the principles of the cake, the same pie more people from the less weight the points. The website link too, if the other side too many outgoing links, then your own is not how much to buy into, not so much as to do their own promotion. If the other side of the Export link small, naturally the price will be relatively high, which is natural. Link to a website generally best not to export super thirty, such as the weight of a site is 8, while the export of 80, then the weight assigned to it was only 1 / 10, and of course this is only to be considered by ordinary arithmetic , but the meaning is the same. Therefore, outside the chain of more and export less, with a link to buy a certain level of quality associated.

ABILITY OF THE FIVE ESSENTIAL SEO

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The first test is done to optimize people's capacity and quality! What then must have the ability to optimize staff and the quality of it? ! The following Fuzhou SEO seo Invensys and share five essential capabilities!

1: The ability to write

Writing is a basic skill, write in the network, just like the real talking, if not speak, or just do "repeater", then also markets what? Write can solve several problems, original articles, and brought outside the chain of soft paper, I had not felt such power and, later, in May 2009 began to write the original personal blog, although this blog does not give me what direct economic benefits, but are sticking to 2 years of blog writing, so I write capability has been greatly improved, and now one has come to share personal experiences will be written, so that others can give their own income but also the accumulation of contacts outside the chain efficiency and direct . So I advocate everyone to write, in addition to give you the SEO stuff, but also mainly to make your website more clear thinking to do in the operation, after all, the ability to write basic network "talk" capability .

SAW AN ARTICLE WRITTEN BY A VERY REAL, ADVERTISING PART OF THE JOB

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Just get up every morning when I used the crack out of the day, "China Daily", with 1 minute quickly browse headlines again. The world to know what the day has undergone changes and progress.

At the same time, the professional relationship, I will visit with 3 minutes to New Street on the day of newspaper advertising works, looking over these thoughts behind the work and consideration. I understand, these colorful, perhaps in the eyes of the average consumer trash visual images and text, and perhaps it is our brothers and sisters in this industry the results of the work day and night, in the morning Zhaxian moment when it is finally distributed dwell into Hong thousands of families will complete a creative nirvana on this process, it is respected.

However, as a non-disguised advertising, I had to tone with the slightly depressing narrative, from 2002 to the present, local newspaper advertising the number of outstanding works produced is gradually reduced, until I write only in the time of this writing, a good local advertising works almost in the "China Daily" on the disappeared, as rare Tibetan antelope-like, so long as to see a good, almost to shock some. And most of the ads, repeating the words and mediocre the lack of insight and modular layout, makes it a valuable forum for the cost of regret.

Tuesday 6 December 2011

HOW TO BECOME A FASHION DESIGNER?

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Fashion designer is a close track of the latest fashion trends by designing clothes. In the fashion show and fashion show, fashion designers present their work to the public. Most people think that fashion design goal is achieved. But in fact, fashion design is much more than that. Fashion designers in the fashion show not only to display clothes, we wear every piece of clothing, all their work.

Fashion is a constantly changing entity, where nothing is eternal. Therefore, it is necessary to continue to study the latest trends. In addition to pay attention to current fashions, it also must pay attention to the old fashion style, the only way to innovation. To become a good fashion designer, you must be creative. Fashion designer and innovation to find a balance between, through constant reading relevant journals and articles, to keep up with the latest trends.

HOW TO BECOME RICH EMOTIONAL DESIGN

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Too many designers mastered the user rights. They hide all the operations, leaving only a few outside, so you press their way, step by step to continue. Indeed, you do not make mistakes, you complete the task. However, some of the old heart to heart. User in Control ~ This is a design principle of one MS.

Do not know how to write about the control of ideas. About recent simplicity (simplicity) of the wind arrogant, could not bear watching it.

I want to say is, to understand the user, to study the user, after all, you just designers, you guess, you try to figure out, you shut rack their brains in the office, or group of people brainstorming in conference room, it is just yourself or a group of people to imagine it.

We speak with the facts, out of the office, go and talk to your users to see how they live, to live with them, empathy, empathy, then you know where the user's question, why do you like simple, but they happens is like a complex fancy, like some of the long portal home dozens of screen.

DESIGNER HOW TO PLAY TO THEIR CREATIVITY

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8 Creative Strategy

1. The ad hopes to achieve the purpose and effect?

2. The target audience are those people? Their cultural characteristics and psychological characteristics?

3. We want to read the ad targeting what sparked the idea? What action will be taken?

4. Product positioning and a unique point and the development of history?

5. The positioning of the support point and any help develop creative messages that?

6. To give consumers what advertising promises? Commitment is the soul of advertising point!

7. What kind of ads to show style?

8. Budget constraints, the media release characteristics and frequency?

E-COMMERCE DO NOT NEED ADVERTISING?

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Three years ago, e-commerce company spent 100 advertising, but also earn 100 fast-margin; 2 years ago, 100 advertising, has only guaranteed the Kankan; 1 year ago, this 100 ad, if exchange for 100 sales, secretly glad to be one of the.

Advertise seeking death, do not advertise to die.

How to do? Burn - do scale - finance - continue to burn - to continue to do large scale - to continue financing ... ... a good life, coming to market, bad life, winding up hands nothing with.

Why enterprises need advertising?

No more than one purpose: to attract attention, enhance understanding, deepen the impression, to stimulate action.

In the entity's business environment, consumers and goods between the barriers of time and space, consumers receive advertising messages, the terminal can not immediately be able to buy products, so companies need to constantly be advertising to stimulate, to avoid brand forgotten.

Sunday 4 December 2011

MAKE A GOOD IDEA

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Seek First To Go Seeking For The Wonderful
Wonderful creative ideas and eye-catching, impressive, but the demands of the right will change people's attitudes affect people's behavior. Clever creative people as models, she had to use body language as much as possible the performance of the production designer's dedication, but do taboo to cover up their own conditions clever clothing style, toward the audience, the model will show off the audience's attention to their own build on, forget the clothing is the real protagonist, like a good idea to maintain the performance of the creative integrity of human sacrifice clarity of message, are contrary to the spirit is not responsible for the professional behavior. For example a lot of creative like to use a lot of blank screen and a small amount of text create special visual effects, insist only on two lines of copy, the brand has put the small, the results achieved artistic effect, advertising effect is hurt.

SENT TO THE FIVE BASIC PRINCIPLES OF CREATIVE

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The Pragmatic Principles
Know about the message later, and then open the wisdom of thinking. Must have the patience to explore the consumer, market conditions, product details and to develop down the advertising strategy. Do not make the customer feel the ad is a layman to do our advertising.

The Backbone Principles
Each creative people are eager to draw a large audience called good advertising, personal talent of course, is the key, the customer can accept and individual opportunity and a factor. Whether your talent is being buried, whether you consider themselves ordinary, since you have selected the creative industry, there must be "someone else will think of the idea, I do not!" The backbone. Aims to motivate yourself beyond the level, to avoid meeting his six very creative inertia.

The Principle Of Efficiency
As a product of creative thinking is subjective, time well spent if you want to boil an idea got into a dead end without even realizing it easy, even thought there is a problem on your subjective idea of ​​attachment tend to impede the other ideas you have and to receive other ideas magnanimous. So, in thinking about creativity, might be 360 ​​degrees to think, to cut from a different point of view to generate different ideas, do not worry care about an idea of ​​the text and visual performance. Prefer to think of some ideas, and then filter out the best of several careful scrutiny. You will find that this first and then seek broad principles of refinement creative when you want to make more with less.

RESTRICTED TO A FEW CREATIVE TIME

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Avoid The Division Of Labor
Written copy to the design requirements with the title screen, or want a good picture to copy the design requirements with the title, is absolutely wrong. Partners to discuss working with each other, share each other's thoughts, so that two or more of the ideas can cross-link, is the creative interaction between the most effective mode.

Avoid Narcissism
Do a lot of creative people who have weak nerves, when the ideas challenged, suffered critical time, this nerve will sometimes attack, then the language of self-defense act. In fact, every creative person has criticized the rush to avoid the tendency to excuse and it is human nature, not the creative personality. But as advertising, must have their own share of painstaking work out for everyone to view the courage to think in emotional after learning a rational look at his work, but also someone to rationally check. Fate of narcissism narcissus is difficult to escape drowning in the virtual visions of destiny.

Saturday 3 December 2011

HOW TO BECOME A FAMOUS GRAPHIC DESIGNER

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From the Mainland advertising industry in the Gold Rush to Madison Avenue on the international advertising giant, seems to have called advertising, but they are far apart, too different, the former can only be called the advertising industry myself, and not with the president compared to advertising.

Real advertising, first, depending on the advertising as a lifelong career; Secondly, with knowledge and skills, experience and insight. Can be a good use of advertising for advertisers to reach their goals.

Life is difficult, advertise it more difficult. Even the industry's top players, if unambitious, will soon be out of date, not to mention the success of those goals forward advertising people? Is also a didactic art, advertising people do not feel that comfortable. Creative and challenging career in the advertising industry characteristics, there are few other occupations can be compared. Advertising services to a wide range of objects, the whole economy and society from all walks of life on the presidential campaign down to the lives of ordinary people can not do without advertising the service, thus forcing you to become experts in all walks of life. Maybe you today for a beer commercial television advertising to get creative, tomorrow is the sales plan of a city garden headache the day after tomorrow may very well when the housekeeper for a clothing brand ... ... span all kinds of great products. In addition, advertising services to customers has been steadily progressing, objectives and requirements of customers rising, all these will increase the difficulty of the job advertisement. But most important is advertising to stand higher than the customer, looking farther, therefore, one can imagine the hardships.

So how to deal with such a demanding job? How the era of rapid development often do often make a new advertising?

CMP strong knowledge, strategic thinking is advertising two essential elements.