Friday, 9 December 2011


Poster Template
Section I: Are you sure you want to enter this space? - The designer's knowledge structure

Design a wide range of knowledge structure will require designers to have a wide range of knowledge and access to information.

The first step: from the point, line, surface understanding of the beginning, learning to master the plane composition, color composition, dimensional structure, and other basic science perspective; we need to have an objective visual experience, the establishment of rational thinking based on the physiology of the visual control law to understand the design elements of the concept.

Step two: you sketch it? 1998 Australian Industrial Design Advisory Board survey, design graduates should possess the skills to 10 first is: "should have good ability to draft and hand painting, the design should have a quick visual graphics without the formality of expression , the art of painting is the source of design, design sketches is thinking on paper, we have reason to believe that painting is based graphic design, graphic design basis for the design! "

The third step: you missing? Lack of the traditional courses of study, such as pottery, printmaking, watercolor, oil painting, photography, calligraphy, painting, black and white painting, etc., too much, you still ask yourself! No matter how different levels of these courses will be designed to strengthen your ability, performance and aesthetic capabilities, they are the most critical is to make you understand what is art, but also important is that you find your own personality, but it is also a long-term process.

Step four: "I can start the design do '? Of course not, you have to design for? As you play the game, you know the game rules? But do not worry, you have entered the profession of their own learning, but also means that you only just begun, you will not discount does not scratch, do not complain about not impetuous, pragmatic and realistic approach things into this area. Our logo design, for example, what we need to have background knowledge of the meaning of signs, signs of the origin, characteristics of signs, logo design principles, the laws of art signs, signs of the manifestations, constitute a marked way, we need to understand why? Why Coca-Cola will be popular in the world; why we want to wear Lee jeans? As a designer, you are satisfied with our visual environment around it? Ask yourself, what is your design vision?

Step Five: Can you identify the design is good or bad, you know why? Previous by learning the basics of design, unknowingly you have entered the design stage of imitation, in order to move forward we must look back at history, subsequently learning from theory into a book and to the outstanding senior designers to learn. This stage accompanied by a relatively long a process, you design level may be very unstable, you sometimes confused, sometimes happy, along with a lot of practice and the design process gradually acquired the entire operation, began to mature into the designer.

You need to learn the rules, then break the rules.

Section II: You can become a good outstanding designer? - Requirements for designers

1. the successful designer should have the following points:
A. a keen ability to feel strong
B. the ability of invention
C. identification of the work capacity of the aesthetic
D. the expression of design ideas
E. with comprehensive professional intelligence

Modern designers must have a broad cultural perspective, profound wisdom and wealth of knowledge; must be innovative knowledgeable, sensitive, and can solve the problem, should be considered in society, social effects, and strive to design work beneficial to society, can improve people's aesthetic, psychological pleasure and satisfaction, should be general characteristics of contemporary times, reflect the true aesthetic taste and aesthetic ideals. At least you should know that the best designers have their "own" approach, a clear image of the logical point of view.

2. the designer must be confident, believe their own personal beliefs, experience, vision, taste. Not blindly, not solitary fang from the tours, not arrogant, does not float. The face of rigorous scholarship, not personality and character, not for the design and design. As a designer, must have a unique quality and superb design skills, that is, no matter how complex design issues, both through careful summing up experience, mental effort and repeated scrutiny, learn to digest the essence of the same type of excellent design, implementation of new to create.

3. the graphic design as a profession, the level of ethical designers and designers have a great personality of the perfect relationship, often determines the level designer is a degree of perfection of personality, the higher the level of their ability to understand and grasp the trade-off ability, the ability to identify, coordination, their capabilities ... will assist in the design of his life, but over a barrier, so designers must focus on personal cultivation, the text saying: "Pre-its shape, after the training of its products." .

4. designed to improve compulsory in continuous learning and practice for, and focus on a broad range of designers is conflicting and unified, the former is a source of inspiration and expression, which is working attitude. Good design is not just graphics creation, and he is the result of a lot of intellectual work, studied under different areas play different roles, allowing us to maintain a broad perspective, allows us to design with more information . In the design is the most critical ideas, good ideas need to learn to support and time to hatch. Design also requires a broad perspective, there is a vast source of information, learning by analogy is an important feature of graphic design, art is essentially common between, culture and wisdom continue to supply the design community is to become the evergreen tree magic.

5. the design may be a character from the bar in the nation with a long cultural tradition and the rich ethnic and cultural qualities of design, originality and personality of the same nationality and have a value, geographical features but also the background of the designer's knowledge one. The designer is no longer the future of narrow nationalist, and each nation's flag more reflected in the level of national spirit, national and traditions will also be a schematic or design elements, as designers need to carefully look at the national tradition and culture.

Chapter III: visual science

Vision will bring a series of physical, psychological, emotional, and action response, the design is the visual experience of science, he has two aspects, one is not to change people's feelings that the physiological the basic reaction, and the other is immediately or uncertainties pose. Such as personal preferences, personality, etc., and so on.

First, the relatively stable areas:
Mainly physical visual perception, visual habits of some people, the visual process, visual logic, such as from top to bottom, left to right, like a coherent, repeated, like a contrast, there are a favorite in color In fact, there is a contrast of complementary colors, and so on. This is with the people's physical habits, are all human physiological instinct. As a designer should be able to fully understand the knowledge, flexibility, this design is the concern of people, starting with culture and the way people perceive the relative stability of these aspects of research and in practice we need to sum up.

Second, unstable areas:
Instability mainly refers to the emotional aspect, quality, taste, experience the differences in the design process you need to have certain judgments and ability to grasp, you need objective and restraint, in order to complete the outstanding design.

Third, the design of scientific thinking:
Design is to have a scientific way of thinking, can be found in the same differences were found in different common, can master the use of a variety of ways of thinking, such as vertical and horizontal correlation associated with thinking and divergent thinking, thinking, good use of science strange way of thinking to find a new visual image, in order to continuously discover new possibilities.

Visual science is a big steep learning curve, only in the science of sound and depth of promotion, in order to ensure a general increase in the level design. Here only initiate type put forward this view, but also for future research with other disciplines systematic collation and discussion.

Chapter IV: the general process of graphic design

Graphic design process is a planned step by step incremental process of continuous improvement, success depends largely on the design concept is accurate, to consider whether it is good. Endless beauty of the design, improve on attitude.

A survey
Investigation is to understand the process of things, the purpose of design is required and complete investigation. Background, market research, industry surveys (on brand, audience, products ...), on location, expression, ... ... the beginning of the investigation is to design and basic (background knowledge).

Second, the contents
Is divided into two parts, themes and specific content, which is the designer during the design of pre-basic material.

Third, the concept
Idea conception to design the first step in the design ideas is more important than everything. Design philosophy has always been independent of the above. Maybe in your vision work is the most difficult concept to convey one thing.

Fourth, the mobilization of visual elements
Equivalent to the basic elements in the design elements of your work, each element should have passed, and the purpose of strengthening the transmission of information. Really good designers tend to be "stingy", each use of an element, will proceed from the overall need to consider. Being in a layout, form elements can be divided according to categories, such as can be divided into title, text, background, color, body graphics, blank space, the visual centers. Graphic design layout is to combine the different elements of the process. For example, in the layout with the framework which is often (also known as bone), there are many forms of non-law framework and the framework of the law, and the hidden frame visible frame; there were elements in the font, the font and font selection and mix of good or bad is a very luxurious. Select the font style of the process is a process of aesthetic judgments, as well as in the use of the color of the element, to reflect a designer's understanding of color and cultivation. Color is a language (information), the color has a feeling that can make people think, to feel cold, and before and after, weight, size, etc.. Good at mobilizing the necessary visual elements the ability of the designer.

Fifth, select the expression means
Approach that is skill, vision products are flooding today in order to impress the audience is not easy, more visual work has been eye automatically ignored. Put your message across in several ways? One is the complete perfect aesthetic to the performance of the traditional design approach, will be read and appreciated by the audience to remember. Two kinds of novel or with the way the element of surprise can be achieved (including materials) three is crazy the amount of advertising, carpet-bombing force. And we need that one do? Although the three methods can achieve the goal, but we knew their returns are different.

We had three schools form a variety of graphics processing and performance practices, such as comparison, analogy, exaggeration, symmetric, primary and secondary, light and shade, variation, repetition, contradiction, radiation, rhythm, thickness, air, space and other forms. Another effect from the graphics painted on another class of effects, such as painting, pencil, watercolor, printmaking, crayon, graffiti ... ... there are other such as photography, old photos, and more. So you have to choose what kind of it? It depends on your goals and target groups, as well as the level of your design.

Sixth, balance
Balance can bring the visual and psychological satisfaction, screen designers to solve the balance among the force field, back to back balance, balance is also needed designers the ability to composition, balance and imbalance is relative to whether the topic required as the standard. Divided into symmetrical and asymmetrical balance balance balance, including point, line, surface, color, space, balance.

Seven, the color
Remember, you have to create visual excitement to sublimate your work.

8. on the style
As a designer style is sometimes opposed, fixed-style self-formation means dead, but there is also a designer style, personality, preferences, experience, accomplishments reflect, but also the designer a sign of maturity, that "understanding of Datong, in order to walk alone the edge. "

Nine, making
Check the items include: graphics, fonts, text, color, arrangement, proportion, and publishing ... ...
Requirements: imagination and visual effects to be pleasing, but more important is understanding by the audience!